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About Route to Market

About Route to Market

Route to Market aspires to be the preferred choice for manufacturers in Zimbabwe and the region. Route to Market encompasses some of Zimbabwe's most experienced distribution and merchandising companies for all your confectionery, groceries, beverages, perishables and cosmetic ranges.

We are committed to a culture of integrity and professionalism whilst managing a motivated, effective and efficient team. We offer both wholesale and retail distribution as well as sales and merchandising of both dry and perishable products. We ensure your products are delivered on time and are on the shelf, in prime space, ready for the customer to purchase.

28+
Years of Excellence
100+
Team Members
50+
Trusted Brands
10+
Cities Nationwide

Meet Our Leadership Team

John de Wet

Director

John has more than 40 years' experience in the fast moving consumer goods industry in Zimbabwe. He is a member of the IMM. John is renowned for his strong leadership, and ability to deliver operationally to achieve improved business outcomes for our principals.

Jason de Wet

Managing Director

Graduating with B.Commerce in Accounting and Marketing from Curtin University, Jason achieved the coveted Golden Key Award for being one of Top 5% of all students. Joining Route to Market in 1997, Jason has played an integral role in the growth of the company's business.

Moffat Langeveldt

Group General Manager

With over 20 years' experience in the FMCG retail and distribution sectors, Moffat brings a wealth of expertise in both the financial & Commercial arms of business. Moffat has led major corporate groups in Zimbabwe like Makro Zimbabwe, Brands Africa P/L. His proven strengths to identify, develop, and strengthen brands and people for lasting results is at the forefront. He holds a BCom Finance (Unisa).

Our Core Services

Merchandising

Professional shelf management, prime product placement, and in-store visibility to maximize your sales potential.

Shelf Optimization Visual Display

Distribution

Both wholesale and retail distribution networks covering all major cities and towns across Zimbabwe.

Nationwide 24hr Delivery

Warehousing & Cold Chain

State-of-the-art storage facilities including cold chain for perishable products with temperature-controlled logistics.

-20°C to +4°C 24/7 Monitoring
Confectionery
Groceries
Beverages
Perishables
Cosmetics
Dry Products
Fresh Produce
Cold Chain Products
Route to Market Background

Why Choose Route to Market?

Integrity & Professionalism

Committed to a culture of integrity and professionalism in everything we do.

On-Time Delivery

We ensure your products are delivered on time and in prime shelf space.

Nationwide Coverage

Found in all major cities and towns across Zimbabwe.